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Joules is a British fashion and lifestyle brand that sells clothing, footwear, accessories and home products inspired by British country lifestyles. The perfect mix of practical and playful, your little one is sure to love the new collection from British brand Joules. Watch out for bright striped tees, quirky animal print waterproofs and colourful pyjama sets.
Originally established as Joule & Sons in 1977 by Ian Joule, his son Tom took over the family business in 1989. Joule & Son originally sold branded clothing and accessories at equestrian and country shows.
Since 1989 Joules has crafted quality, exciting clothing for adults in Britain. In 2003, Little Joules was created and has been a huge success ever since! From their signature wellies to their whimsical graphics & patterns, we can’t get enough of Little Joules. Drawing inspiration from the energetic, whirlwind nature of children, Little Joules creates clothing that are lightweight, easy-to-wear & bursting with personality.